GRAPHIC DESINING

As visual communicators of ideas, information, and messages, graphic designers use their artistic skills and technical expertise to undertake a variety of tasks and responsibilities, depending on the specific role or project they’re working on.

A graphic designer’s responsibilities range from brand and visual identity design to marketing design and advertising, web design, illustration, type design, infographic design, textile and surface design, packaging design, editorial or publication design, motion graphic design, and user interface design. Each of these aspects requires visual communication and team collaboration from graphic designers.

Visual communication is the foundation of graphic design, and it's the first step for each project you’ll take on. Graphic designers start this step by working alongside their client, department, or team to understand the project, its background, audience, goals, and other items provided by the client and/or brief. What follows is a collaborative brainstorm of ideas and visual concepts until it’s time to start the design, layout, and composition.

HOW WE DO